4 Biggest Mistakes Businesses When Creating a Website
Creating a business website may seem simple. However, there are so many mistakes you can make along the way. Even seasoned pros may make mistakes that can hurt the overall effectiveness of the website.
Not only can certain mistakes drive away potential customers, but making missteps can even waste an opportunity to increase brand awareness and ultimately hurt your reputation. Knowing these common mistakes before you get started can help you save valuable time and money and ultimately yield better results on your investment.
To help you, here are some incredibly important mistakes that you should avoid at all costs.
Ignoring User Experience
The user experience is so important for website visitors. Businesses often prioritize aesthetics, yet if your customers are confused or your page takes too long to load, then what’s the point of it looking great?
You have to balance aesthetics with functionality and simplicity in mind. Ensure that your site is easy to navigate, and the menus are intuitive. The more of a logical structure your website has, the less likely your customers are to get frustrated and go to a competing brand.
Forgetting Mobile Users
When creating your website, it’s easy to design with a laptop or desktop computer in mind. However, statistics show that over 50% of your website visitors will be there on their phones. A desktop-only design can throw away a huge opportunity for reaching your customers.
Test your sites functionality not only on mobile phones, but also tablets. Google offers a free mobile friendly test tool to check how well your site performs on multiple devices. Take advantage of this, and you’ll save yourself a lot of trouble.
Forgetting SEO
Search engine optimization is key for any website. Because in the end, it doesn’t matter how beautiful your website is if nobody can find it! Unfortunately, a huge mistake is overlooking the importance of incorporating keywords into your website content and meta descriptions. This will help Google find your website when people search for similar terms.
Not Defining Goals
Any time you set out to make a website, it’s critical that you have goals in mind. Many businesses create a website, yet they lack a clear purpose. Perhaps you want to generate leads, or maybe you want to sell more products, the more focused you are on the specific goals you have in mind, the more you can meet your objectives long term. Once you define the primary goals of your website, then you can build it.
Design each page with a specific purpose and goal in mind, with a clear call to action. Make sure that you look at your analytics regularly to ensure you’re meeting your goals. Adjust your goals as needed and before you know it you’ll have a highly functioning website!
