3 Ways To Avoid A Google Ad Suspension For Your Business Website
For many businesses, one of the best ways to get new customers coming to their website is to advertise online. However, if you don’t go about this in the right way, you could wind up violating some of the rules and guidelines that Google and other search engines put in place to help consumers have a positive experience online. And if you do this, you could find your ad accounts being suspended. Luckily, there are things you can do to keep this from happening to you.
To help you with this, here are three ways to avoid a Google ad suspension for your business website.
Don’t Keyword Stuff
While you may want to include all possible keywords that could be associated with your business on your website and in your title or meta tags, if you have too much spammy content in these areas, you could get penalized.
Rather than trying to go about getting visitors this way, try to create content that’s really focused on your audience and addressing the problems they have and the solutions they’re looking for. Not only will this help Google and other search engines leave you alone, but you will come off as a more genuine business to those looking for businesses like yours online. Keyword stuffing will often have the opposite effect on consumers.
Include Navigation Of Every Webpage
Google and other search engines want their users to have a great user experience. So if they send someone to a website that they don’t like or can’t use well, Google is going to have a problem with that.
One reason Google might suspend your ad account trying to get people to come to your website is if the navigation around your website isn’t adequate. Every business should have navigation on every page of their website. It should be easy for your visitors to get around your site and find what they’re looking for through the help of your navigation. So if this isn’t currently the case for you, consider making some changes.
Make Sure Everything Is Accurate
Another thing that can cause Google to suspend your ad account is if they find incorrect information on your website. This could include things like having an incorrect business address, having a phone number that isn’t usable, or just having inconsistent information in various places throughout your website and other search pages.
Knowing this, you’ll need to make sure that all information that can be found online about your business is consistent and accurate. Otherwise, you could wind up getting your Google ad account suspended.
If you want to make sure that your Google ad account doesn’t get suspended, consider using the tips mentioned above to help you guard against this.